Meet your Consultant, Donna Hogg

Dive into Donna Hogg’s world, where hair isn’t just hair—it’s a canvas waiting for its next masterpiece

Donna - The Tricho Alchemist

Dive into Donna Hogg’s world, where hair isn’t just hair—it’s a canvas waiting for its next masterpiece. Starting her adventure in the hair industry back in 1974, Donna quickly went from being a passionate hairdresser to a bona fide hair and scalp guru after nabbing her trichology certification from The International Association of Trichologists in 1978. Fast forward a bit, and by 2001, she was not just working magic on hair but also shaping the magicians as a licensed instructor.

Temporarily sidelined from working with students by a catastrophic spinal cord injury, she has applied the same principles learned in restoring hair integrity to her recovery: improve what you can— the more you do with what you can, the less there is of what you cannot! 

She’s returned to the beauty industry to encourage stylists to learn all they can, use what they can, and when they do, the less there will be of what they can’t.  

For over two decades at Central Texas Beauty College, Donna’s been the go-to for everything from the basics to the deep science behind what makes hair tick.

Think of her as that cool, knowledgeable friend who knows all about hair integrity and how to keep it looking fabulous—even when bleach and dyes are involved.

Speaking of, Donna’s an Olaplex whiz, advocating for this game-changing brand while teaching pros and students how to weave its magic into their work.

But Donna’s teaching vibe isn’t your typical classroom lecture. She’s all over social media and hair forums, dishing out advice, tips, and how-tos like the pro she is, making learning from her accessible to anyone with a passion for hair, wherever they are.

She’s turned her love for “TrichoAlchemy”—a fancy way of saying she’s a wizard at understanding hair at a molecular level—into a full-blown mission to empower stylists to use product chemistry to bring out the best in every strand.

Her approach is simple: it’s not about turning stylists into chemists but about turning them into artists who know exactly which potion to use to achieve hair magic. From her favorite Olaplex hacks to mastering the classics and exploring the latest in hair care, Donna’s here to share it all.

But hey, she’s also the first to laugh and say there’s always something new to learn, keeping it real with what she’s mastering next. And when it comes to her toolkit, only the best will do—think Olaplex, Wilson Collective, and Trionics, MalibuC and a newcomer to the game - Iuveni, just to name a few.

So, what’s Donna all about?

She’s about taking that “little extra” she believes in and spreading it around, making sure every hair lover out there knows how to turn ordinary into extraordinary.

Whether you’re just starting out or you’ve been in the game for a while, a class with Donna is more than just a learning experience—it’s your next step towards mastering the art and science of beautiful hair.

What Fellow Stylists Have To Say...

Mags Kavanaugh - AskMags.com

"Donna Hogg, is one impressive, talented lady. She’s an Instructor, Mentor, Coach and Trichologist to hundreds of Cosmetologists. She has taught all over the US and advocates for Olaplex. If you need a question answered about our industry, Donna is the one to ask! Her generosity in helping stylists reach their goals proves she is a force to be reckoned with!"

Elaine Travis - Independent Hair Color Educator, Expert Color Solutions

"Donna has been an amazing resource of support to my members of the Hair Color Secrets Insiders. I defer to Donna on any and all questions about trichology as she is a wealth of knowledge on protecting the integrity of the hair."

Geno Stampora - NAHA Hall Of Leaders

"Donna is a special person and educator. She connects, cares , and communicates with the precision of a master. I have worked with her for many years and I have personally witnessed Donna giving her all to her students and audience."

Phone Number: +1 (254) 338-7876

Let Your Art Speak Volumes!

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(254) 338-7876